Sanaa Ayoub began her Fashion career studying Fashion Design at Notre-Dame University in Lebanon.
Upon graduating from NDU with a BA in Fashion Design, she travelled to the United Kingdom to pursue her higher education.

Sanaa Ayoub enrolled in the reputable Istituto Marangoni gaining invaluable theoretical foundation and practical training within the fashion industry. She completed her BA and MA in Fashion Design with distinction; and won the best Fashion Designer of the year in 2010 at NDU.

Upon returning to Lebanon, Sanaa Ayoub was eager to fulfil her lifelong dream of launching her own line. Therefore, for two years, she had been engaged in freelancing Haute Couture gowns for a number of clients, bestowing personal attention to every client´s taste. Her meticulous work and attention to details have helped her gain a reputation among her clients´ circle.
Also during these two years, she had the opportunity to work in design for the well-known designer Elie Saab for a period of time.